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ROLEX BASELWORLD 2019 – ROLEX SUBMARINER 36 (FOR WOMEN… AND MEN TOO)

Let’s face it. Luxury watch brands are not really good at creating ladies’ watches – or at least, not good at creating watches for modern, younger ladies. Gone are the days of the small, girly, diamond-paved dress watch. Younger women wear sports watches, dive watches and larger watches too. It is time for Rolex to answer their expectations – which is why we’ve imagined a new size for the Sub. Meet our Baselworld 2019 Rolex Submariner 36. Certainly, this could be a drastic change of strategy for this model, which has always been offered in men’s sizes only since its introduction in 1953. However, believe us, there’s a massive demand for a smaller Submariner, and not just from women. Some markets would love to see Rolex introducing a 36mm Submariner. What we have created here is a slightly redesigned version of the Submariner, a bit less “tool-ish”, with a more luxurious appeal – but still the same diving capacities. The case is less bulky but the bezel and the dial are still focused on the essential – and in this context, the date window makes sense. Of course, the new calibre 3235 would be part of the package. We have dreamed up three different versions. One slightly feminine model with a Rolesor Everose case (combination of steel and rose gold) and a small diamond in the triangle on the bezel. The two other editions are steel models, one with diamond indexes and one with a classic Submariner look in steel with a black dial – and we bet the latter would be a hit in stores. What do you think of our Baselworld 2019 Rolex Submariner 36?

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